Land Rover Palm Beach TRĕK 2021 Finalist

October 10th, 2021 by

Land Rover announced Land Rover Rochester from Rochester, N.Y. as the winning team of TRĕK 2021, an off-road adventure competition for the brand’s U.S. retailers at the Biltmore Estate in Asheville, N.C. Following the winning team in a close battle for second and third place is Land Rover Riverside of Riverside, Calif. and Land Rover Buckhead of Atlanta, Ga., respectively.

Land Rover Palm Beach proudly held their own in this year’s competition, clinching a spot in the finals after securing first place in the qualifying trials. Land Rover Palm Beach has a history of competing in the TRĕK going back to the early 1990s and as recently as 2019.

This year’s competition had its challenges with cold temperatures and wet, arduous conditions. “Endurance is important in this competition, but communication is key to winning,” said Eric Griffiths, a salesperson at Land Rover Palm Beach and member of the 2021 Land Rover Palm Beach TRĕK team along with Junior Budhram, technician, and Crissy Hawkins, finance manager.

Inspired by the original Camel Trophy competition, Land Rover TReK 2021 is a multi-day event comprised of qualifying trials and finals for Land Rover retailer staff designed to educate and test personnel with a variety of four-wheel-drive adventure tasks. The competition combines skill challenges in off-road driving, navigation, and team collaboration to put retailer teams from across the U.S. to the test.

During this year’s competition, 70 three-person teams – each representing Land Rover retailers from across the U.S. – competed in head-to-head team and group challenges in 70 identically customized 2022 Land Rover Defender 110 SUVs. Of the 70 teams at the qualifying trials, seven went on to vie for the overall win in the finals.

The qualifying retail teams that competed in the Land Rover TReK 2021 finals were:

  • Land Rover Bedford (Bedford, New Hampshire)
  • Land Rover Buckhead (Atlanta, Georgia)
  • Land Rover Nashville (Brentwood, Tennessee)
  • Land Rover North Atlanta (Alpharetta, Georgia)
  • Land Rover Palm Beach (West Palm Beach, Florida)
  • Land Rover Riverside (Riverside, California)
  • Land Rover Rochester (Rochester, New York)

“The participation from our retailer network at this year’s TReK competition has been outstanding,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. “Competition and camaraderie were at the highest level, and each team truly exemplified the brand’s true passion and spirit of adventure. Congratulations to the overall winners.”

For more information about Land Rover TReK or the new Land Rover Defender, visit