Live Reveal of the All- New Range Rover Velar

Deemed the ‘Avant-Garde Range Rover, the All- New Range Rover Velar has an interesting history. Velar was the code name for the seven Range Rover prototypes prior to the 1970 official production model.

The history of Range Rover starts with the Velar.

Official Press Release:

INTRODUCING RANGE ROVER VELAR

• A new addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport
• Land Rover reaffirms its position as the world’s leading SUV brand
• From a bloodline like no other, Velar name is derived from the original Range Rover prototypes of 1969
• World premiere on 1 March 2017

Whitley, UK, 22 February 2017 – The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017.

Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.

Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue to go Above and Beyond.

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.

Full details of the Range Rover Velar will be announced on 1 March 2017.

WATCH THE LIVE REVEAL HERE. Starts at 3: 15 pm EST

The evolution of Range Rover family. Introducing the Range Rover Velar.

Land Rover Palm Beach anticipates an August 2017 arrival for Range Rover Velar.

To receive the latest Range Rover Velar information as it becomes available, contact Land Rover Palm Beach 866-800-8206.

Land Rover Palm Beach
7550 Okeechobee Blvd.
West Palm Beach, FL 33411