Land Rover Celebrates Golden Anniversary of Range Rover with Special Edition

Since June 17, 1970, and, five decades on, Range Rover, the original luxury SUV has defined the market. Its compelling blend of design, refinement, and engineering innovation has ensured its place as the benchmark for all luxury SUVs.

Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent four-wheel drive (4WD) system when it was launched, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. Later in 1992, it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is famous for, both on and off-road. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminum lightweight construction, making it lighter, stronger, and more efficient.

In its golden anniversary year, it is now the most connected, luxurious, and capable yet.

Land Rover Palm Beach is excited to share the announcement of a limited-run in honor of Range Rover called the  Range Rover Fifty, restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” center console commissioning plaque, headrests, dashboard, and illuminated treadplates.

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring,” said Prof Gerry McGovern OBE, Land Rover Chief Creative Officer. “Its unique and pioneering sensibilities together with an unrivaled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970.”

The Range Rover Fifty will be available in both standard and long-wheelbase body designs with customers able to choose from four carefully curated exterior colors; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold, and Davos White. For North America, each example will be fitted with a 518hp 5.0-liter supercharged V8 powertrain.

Now in its fourth generation with over a million sold in its lifetime, the Range Rover is the ultimate expression of luxury. Its unmistakable, sophisticated design and all-terrain capability has ensured the Range Rover is as revered today as it was in 1970.

Full details for the Range Rover Fifty, including pricing and specifications, will be subject to an announcement later this year, closer to the vehicle’s on-sale date. For more details on where to find a Range Rover Fifty in South Florida, contact the Land Rover Palm Beach sales department at 866-800-8206.