Jaguar Land Rover Launches Ice Academy

October 22nd, 2016 by


Jaguar Land Rover has opened its first ice driving academy in Lapland, Sweden. Arjeplog, renowned for mountainous landscapes and forests on the edge of the arctic circle. Visitors can experience a once-in-a-lifetime driving experience with expert instructors on hand in exhilarating exercises like Drift Circle, the Figure Eight, and challenging off-road trail.

The three and four-night programs include accommodation, meals, transfers and professional drivers to help hone your skills and ensure an unforgettable experience.

Choose One of Three Ice Academy Experiences

Visitors can choose between three programs including Ice Drive, Ice Drive+ or the Ice Drive Classic. Ice Drive Classic is a true hands-on driving experience in a Land Rover Series l, ll & lll and Range Rover Classic off-road and into the Arctic Circle.


Set in acres of snowy Arctic wilderness in northern Sweden, Hotel Silverhatten will be your base for the trip. Enjoy traditional Swedish cuisine and stunning views of the forests and lakes. You will be hosted by a friendly team who are dedicated to making your stay thoroughly enjoyable and memorable. Enjoy the Arctic scenery with additional nearby activities including a guided snowmobile tour, motorized sled or Husky Tour, where a team of boundlessly energetic husky dogs, lead the way through stunning snow-bound forests and frozen lakes.

For more information on the Jaguar Land Rover Ice Driving Academy visit

Posted in Land Rover News